Better to look good and feel good
We believe design is essential to success in web marketing, whether in an e-commerce store, a community Web site, or a corporate promotion. It simply isn't enough to make a Web site look good. If it is to attract and retain customers, users, or members, it must work well and feel right.
Feeling right may seem like an ambiguous, immeasurable quality for your Web site; but through our thoughtful, strategic approach to design, we can create a site that will resonate with your users in a way that makes them feel at home.
Liquid Web Design approach to Web design emphasizes effective communication and engaging user experience over one designer's penchant for a certain flavor of eye candy. You might say that we have a broader definition of the word design—a definition that includes not only the surface appearance of individual pages, but also the total experience of the user. Our creative staff is serious about understanding your users, your customers, your competition, and your brand, and they enjoy synthesizing this knowledge into an unique and appealing visual language for your Web site. If there is a distinctive Liquid Web Design style, it is recognizable more in our attention to detail and overall feeling of quality than from our insistence on a particular font, big glassy buttons, or fussy curlicues.
Creative Services
Exploration:
Creating design prototype. This design usually reflects color themes, imagery, typography; and ideas about the site structure and navigation. The deisgn also illustrates a good deal about the site map, which is basically a high-level diagram of the overall structure of a site.
Elaboration:
Enhancing the navigation, layout, and flow of the selected design according to client inputs and usability testing performed by our own specialists. During this phase the design is iteratively refined, detailed, and informally tested. Aspects such as the precise typeface of labels and body text, the exact sizes and appearances of images, and color schemes and palettes are determined. At most cases every single page of the site is not designed, they are split into classes of page (such as home page, second level page, etc).
Development:
Developing the full web solution, complete with code, contents and images in our local server. Entire code, graphics, database (if any) and HTML are thoroughly tested, both individually and as whole unit to ensure the web site is working as flawlessly as possible and it is loading at optimum speed.
Bug and usability testing:
Testing the system in a production environment and check if all the functionality are working as they should. Testing for user friendliness. Client involvement is most intense in this phase who constantly provides feedback on all the features to ensure that the system matches his/her expectations.
Deployment:
Implementing the web site in the client hosting server and configuring it.